Virtualization is taking the IT industry by storm and only Moore's law has probably had more financial impact. I was talking with StillSecure CFO, Larry Middle, last week about how well the message about virtualization is reaching CFOs. Larry's very aware of products like VMware because of the dollars it has saved our business. But from what I learned, virtualization isn't yet the hot topic with all CFOs. I would think it would be on the front cover of every magazine directed at IT spending.
If want to do yourself and your career a favor, anytime you are implementing virtualization make sure you cost out the dollar spend for a full hardware setup for comparison. Don't assume your financial organization will look into it themselves. Make sure the financial case is front and center so the business knows how much money you are saving.
The same applies when using Cobia. Show your financial team the dollar spend benefits of Cobia software with off the shelf Intel/AMD hardware over expensive (and less flexible) proprietary appliances. They'll love your analysis even more if you are running Cobia using VMware or open source Xen. You'll get lots of brownie points and they'll know you are spending the company's money wisely.